very interesting news story

The American Chemical Society's (ACS) 238th National Meeting will be the site of a rare "thought experiment" intended to focus the creative genius of hundreds of scientists on solutions to one of the 21st Century's most daunting problems: Finding sustainable new sources of energy. The exercise will use a computer game format in the Walter E. Washington Convention Center, where more than 12,000 chemists and others will gather this week.
"This is a whole new trend in tackling problem solving," says April Orr, Assistant Director of Member Research and Technology for the ACS — the world's largest scientific society — and the experiment's manager. "It is a "collaborative think" project," Orr added. "It leverages the intellectual power of chemists for the greater good. The idea is to get chemists to engage and think about how to solve future energy challenges. It is a computer game, but one with serious goals."
Players use their own computers to register on a Web site using an alias or an avatar. The computer asks players to consider a fictitious yet plausible scenario in which there is a rich abundance of cheap, efficient, and "green" energy sources in the year 2026, which happens to be the 150th anniversary of the Society. The game asks players to imagine the implications of this scenario of abundant, sustainable energy, including its benefits and challenges.